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Citation flow is a fundamental metric used in the realm of search engine optimization (SEO) to evaluate the impact and authority of a webpage based on the quantity and quality of inbound links it receives from other websites. Developed by Majestic, a prominent SEO tool provider, citation flow measures the link equity or "flow" of a webpage, indicating its prominence and influence within the digital ecosystem. A higher citation flow score suggests that the webpage has attracted a significant number of citations from reputable and relevant sources, signifying its trustworthiness and credibility. The citation flow score is calculated by analyzing the linking domains and their authority, as well as the overall link profile of the webpage. It helps SEO professionals and website owners understand the strength of their backlink profile and its potential impact on search engine rankings. By focusing on building high-quality links from authoritative sources, one can increase the citation flow of a webpage, leading to improved visibility and organic traffic. Regular monitoring of citation flow is essential to identify trends, track progress, and make informed decisions for effective SEO strategies.

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